Chicken as the No.1 Ingredient. Made with selected natural ingredients.
With no added artificial colours, flavours and preservatives.
With natural prebiotic, proven to help improve digestive health.
Dual shape and size kibbles.
Tailored nutrition for growing puppies. Also suitable for gestation and lactation and for adult toy dogs.
Made in the UK.
Proudly made in our Suffolk factory.
Healthy immune system. With antioxidants to help support natural defences.
Brain & vision development. With DHA that is essential for growing puppies.
Healthy teeth and bones. With essential minerals and vitamins to support healthy teeth and bones.
Sniffing, chasing, and exploring – everything is new for your puppy and growing up is hard work! That’s why our BETA tailored nutrition for puppies includes antioxidants to help support natural defences, and DHA that’s essential for growing puppies.
It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day.
And we do all this without including any added artificial colours, flavours or preservatives.
Ingredients & Nutrition
Ingredients
Chicken meal (27%)*
Wheat
Corn
Poultry fat
Wheat middling
Dehydrated animal protein
Rice
Soya meal
Dried beet pulp
Digest
Dried chicory root (1%)*
Minerals
Fish oil
Dried Carrot (0.07%)*
Dried Spinach (0.07%)*
Dried Parsley (0.07%)*
*Natural ingredients
Calories
375kCals per 100g
Nutrition & Analytical Constituents
Protein: 28.0%
Fat content: 14.0%
Crude ash: 7.5%
Crude fibres: 2.5%
DHA: 0.05%
Nutritional additives
IU/kg:
Vit. A: 22 600;
Vit. D3: 1 300;
Vit E: 105.
mg/kg:
Ferrous sulphate monohydrate: (Fe: 93);
Calcium iodate anhydrous: (I: 2.4);
Cupric sulphate pentahydrate: (Cu: 10);
Manganous sulphate monohydrate: (Mn: 7);
Zinc sulphate monohydrate: (Zn: 130);
Sodium selenite: (Se: 0.22).
Antioxidants.
Daily feeding amounts for puppies (grams per day):
| Puppies Age in months | 1.5 mths | 3 mths | 5 mths | 8 mths | 12 mths |
| Grown ADULT body weight (expected) | (grams /day) |
| 5 | 60 | 90 | 75 | 75 | Adult |
| 6 | 65 | 95 | 90 | 90 | Adult |
| 8 | 75 | 110 | 120 | 120 | Adult |
| 10 | 80 | 120 | 145 | 150 | Adult |
| 12 | 85 | 130 | 160 | 180 | Adult |
| 14 | 85 | 145 | 175 | 210 | Adult |
| 16 | 90 | 155 | 190 | 235 | Adult |
| 18 | 90 | 165 | 205 | 265 | Adult |
| 20 | 95 | 175 | 215 | 295 | Adult |
| 22 | 95 | 185 | 230 | 320 | Adult |
| 24 | 100 | 195 | 245 | 345 | Adult |
| 25 | 100 | 200 | 250 | 360 | Adult |
Introduce BETA gradually over 7 days.Recommended number of feedings are as follows:
Feed puppies less than 3 months of age 3 to 4 daily feedings of moistened food.
After 3 months of age, gradually reduce moistening and feed 3 times per day.
From 6-12 months, provide 2 daily feedings. Each puppy is different, depending on his activity level and body condition, food amount may need to be adjusted. For more details please check the brand website.
Feeding during gestation and lactation: During the last 3 to 4 weeks of pregnancy and while nursing, food allowances should be increased 1.5 to 2 fold maintenance levels.
After weaning, the mother’s food should be adjusted to maintain her at an ideal body condition.
Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.
